As you have learned, gross profit is the difference between sales (or total revenues) and cost of

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As you have learned, gross profit is the difference between sales (or total revenues) and cost of sales (or cost of revenues). Gross profit percentage is calculated by dividing gross profit by sales (or total revenues).

What is Ford’s gross profit percentage for the last three years? What does this data tell you about Ford’s pricing strategy and costs?

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Business Essentials

ISBN: 9781292152240

11th Global Edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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