Consider a service product, such as transportation, entertainment, or health care. What are some ways that more

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Consider a service product, such as transportation, entertainment, or health care. What are some ways that more customer value might be added to this product? Why would your improvements add value for the buyer?

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Business Essentials

ISBN: 9780132664028

9th Edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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