Consider the place (distribution) where customers go to purchase general food products. Next, consider where customers go

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Consider the place (distribution) where customers go to purchase general food products. Next, consider where customers go to purchase specialty food products. How do you suppose differences in the companies’ distribution methods may result in differences in their pricing strategies?

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Business Essentials

ISBN: 9781292152240

11th Global Edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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