Considering your target market, discuss alternative promotional strategies that may be appropriate for your company. What are

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Considering your target market, discuss alternative promotional strategies that may be appropriate for your company. What are the pros and cons for each strategy you considered? Which strategy, at the present time, seems more favorable, and why?

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Business Essentials

ISBN: 9781292152240

11th Global Edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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