Describe the features and benefits of your product or service. Hint: As you learned in Chapter 11,
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Describe the features and benefits of your product or service.
Hint: As you learned in Chapter 11, a product is a bundle of attributes—features and benefits. What features does your product have—what does it look like and what does it do? How will the product benefit the buyer?
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Business Essentials
ISBN: 9781292152240
11th Global Edition
Authors: Ronald J. Ebert, Ricky W. Griffin
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