Identify the typical demographic variables of the target markets. Make sure that you cover age, education, family

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Identify the typical demographic variables of the target markets. Make sure that you cover age, education, family life cycle, family size, income, nationality, race, religion and gender. Does the group agree on the profiles?

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Business Essentials

ISBN: 9781292152240

11th Global Edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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