Identify the typical demographic variables of the target markets. Make sure that you cover age, education, family
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Identify the typical demographic variables of the target markets. Make sure that you cover age, education, family life cycle, family size, income, nationality, race, religion and gender. Does the group agree on the profiles?
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Related Book For
Business Essentials
ISBN: 9781292152240
11th Global Edition
Authors: Ronald J. Ebert, Ricky W. Griffin
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