Marketing in every business must consider the firms external environment and the environmental forces (or marketing environments)
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Marketing in every business must consider the firm’s external environment and the environmental forces (or “marketing environments”) that affect marketing decisions, successes, and failures. Recall and consider the major elements in the “marketing environment.” Write an essay explaining how a firm’s marketing strategy must consider each of those elements in the “marketing environment.” In your discussion, give examples of how each element enters into the development of marketing strategy.
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Related Book For
Business Essentials
ISBN: 9781292152240
11th Global Edition
Authors: Ronald J. Ebert, Ricky W. Griffin
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