Personal selling is the least expensive part of the promotional mix, and therefore should always be used.

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Better Business

ISBN: 9780134522746

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Authors: Michael Solomon, Mary Poatsy, Kendall Martin

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Question Posted: Mar 13, 2024 01:00 AM

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Personal selling is the least expensive part of the promotional mix, and therefore should always be used.

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False Personal selling is often the most expensive part of the promotiona...View the full answer

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