Pick three services (not physical products) that you regularly use. Explain what customization, unstorability, and intangibility mean
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Pick three services (not physical products) that you regularly use. Explain what customization, unstorability, and intangibility mean for each of the services. How do these factors influence the way the service is delivered to customers?
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Related Book For
Business Essentials
ISBN: 978-0134000091
8th Canadian Edition
Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos
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