Pick three services (not physical products) that you regularly use. Explain what customization, unstorability, and intangibility mean

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Pick three services (not physical products) that you regularly use. Explain what customization, unstorability, and intangibility mean for each of the services. How do these factors influence the way the service is delivered to customers?

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Business Essentials

ISBN: 978-0134000091

8th Canadian Edition

Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos

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