Research consistently shows that managers who set goals that are specific, measurable, achievable, relevant, and time-framed achieve higher performance than managers who don’t. This boxed insert gives examples of green goals that some companies have adopted, and describes the importance of goal setting if managers want to achieve green goals.

1. What are the advantages associated with setting green goals? Are there disadvantages? Explain.

2. Describe some of the uncertainties that must be taken into account when a business or a government agency sets green goals.