Select a product and identify the media used in its promotion. On the whole, do you think

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Select a product and identify the media used in its promotion. On the whole, do you think the campaign is effective? Why or why not? If the campaign is not effective, what changes would you suggest to improve it?

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Business Essentials

ISBN: 9780132664028

9th Edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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