This opening case describes some of the behind-the-scenes activity that is required for the successful production and

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This opening case describes some of the behind-the-scenes activity that is required for the successful production and marketing of chocolate. Production activity involves harvesting cocoa beans, and this work is often performed by children between the ages of 12 and 16 who work in bad conditions. The “fair trade” idea is discussed as a possible solution to this problem.


1. Do you think fair-trade is a good solution to child-labour and related problems? Explain.

2. Are you willing to pay more for fair-trade products? Why or why not?

3. Under what circumstances could unethical parties abuse the fair trade concept?

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Business Essentials

ISBN: 978-0134000091

8th Canadian Edition

Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos

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