What pricing strategy will you choose for your product, and what are the reasons for this strategy?
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What pricing strategy will you choose for your product, and what are the reasons for this strategy?
Hint: Refer to Chapter 12 for more information on pricing strategies and tactics. Because your business is new, so is the product. Therefore, you probably want to choose between price skimming and penetration pricing. Which will you choose, and why?
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Related Book For 
Business Essentials
ISBN: 9781292152240
11th Global Edition
Authors: Ronald J. Ebert, Ricky W. Griffin
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