When businesses hire celebrities to endorse their products and connect their brands with positive attributes, they are

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When businesses hire celebrities to endorse their products and connect their brands with positive attributes, they are focusing on enhancing their brand

a. loyalty.

b. awareness.

c. association.

d. extension.

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Better Business

ISBN: 9780134522746

5th Edition

Authors: Michael Solomon, Mary Poatsy, Kendall Martin

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Question Posted: Mar 13, 2024 01:00 AM

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When businesses hire celebrities to endorse their products and connect their brands with positive attributes, they are

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The correct answer is c association When businesses hire celebriti...View the full answer

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