Why is physical distribution considered to be a marketing decision? How does a companys decision to use

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Why is physical distribution considered to be a marketing decision? How does a company’s decision to use public or private warehouses affect their operations? Similarly, how does the selection of a transportation method affect a company’s marketing strategy?

How can supply chain management help a company be more successful?

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Business Essentials

ISBN: 9781292152240

11th Global Edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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