2 A project manager learns that her superintendent has been posting racist comments on his personal social media account. By the time she finds out about it, screenshots of the comments have already been captured and distributed widely among project personnel and have made their way to the local television news. A variety of comments across social media are expressing outrage, not only at the superintendent, but also at the project manager, the field office, and the entire company for allowing a culture of racism.

• Who do you think should communicate with the media and the public in this situation? What would your message be?

• Who do you think should communicate with project personnel and what message would be important to deliver internally? Is internal messaging different from public communication? Should it be?

• What follow-up would you recommend, and who would you inform about follow-up actions?