2. Consider how you evaluate whether a firm is "one of the good guys" or not. What are some of the factors you use to make this determination? Do you actually know the facts behind each of those elements, or has your judgment been shaped by the firm's reputation? Identify one firm you believe to be decent or ethical and make a note of the basis for that conclusion. Next identify a second firm that you do not believe to be ethical or that you think has questionable values and write down the basis for that alternate conclusion. Now, using the Internet and other relevant sources, explore the firms' cultures and decisions, checking the results of your research against your original impressions of the firms. Try to evaluate the cultures and decisions of each firm as if you had no idea whether they were ethical. Were your impressions accurate or do they need to be modified slightly?