Take another look at the quote earlier in this chapter by Paul Hawken. He seems to be saying that it is not acceptable to use social perception as a way to further one’s own interests (exclusively). Now find the Smith & Hawken site on the web and any additional information you can locate regarding Smith & Hawken or Paul Hawken and CSR. Would you identify Smith & Hawken as a firm interested in CSR? Would you identify Paul Hawken as an individual interested in CSR or personal social responsibility?

Which model of CSR would you suggest that Paul Hawken supports?