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business
international business

Questions and Answers of International business

=+LO6 Explain how and why compensation systems might vary across nations.
=+LO5 Explain how and why performance appraisal systems might vary across nations.
=+can increase the value of human capital in the international business firm.
=+LO4 Articulate how management development and training programs
=+LO3 Explain why managers may fail to thrive in foreign postings.
=+LO2 Discuss the pros and cons of different approaches to staffing policy in the international business.
=+LO1 Articulate the strategic role of human resource management in the international business.
=+ What does this tell you about national differences in consumer behavior?
=+4. Despite being globally branded, Unilever still tweaked the Dove campaign from nation to nation. Why did it do this?
=+what has changed to make it possible today?
=+3. Do you think Unilever could have pursued the same basic strategy 30 years ago? If not, why not, ?
=+What emerging conditions in the global marketplace made this strategy feasible?
=+2. Why do you think Unilever chose to move away from its local customization strategy, and tried to position Dove as a global brand?
=+What are the drawbacks?
=+What are the benefits of this approach?
=+product offerings and marketing messages to local market conditions.
=+1. Historically Unilever has had a reputation for customizing its
=+based on their competitiveness is The Global Competitiveness Report.Locate this report and develop a presentation for the top management team that presents the benefits and drawbacks.
=+Your company seeks to develop R&D facilities in Asia to counter recent competitor responses. A publication that evaluates economies
=+Exercise 2 Part of developing a sustainable research and development (R&D)strategy is to locate facilities in countries that are widely known to be competitive.
=+potential reasons for success. In addition, identify the traits of companies that are new to the list.
=+top 100 global brands list? Why do you think this is the case? Prepare a short report identifying the countries that possess global brands and the
=+Locate and retrieve the most current ranking of global brands. Identify the criteria that are used. Which country (or countries) appears to dominate the
=+Exercise 1 The consumer purchase of specific brands is an indication of the relationship that develops over time between a company and its customers.
=+4. What does the Levi’s Strauss story tell you about the“globalization of markets”?
=+ Is there a downside?
=+3. What are the benefits of Levi’s new marketing strategy?
=+ What elements of the marketing mix are now changed from nation to nation?
=+2. How would you characterize Levi’s current strategy?
=+Why was it not working by the 2000s?
=+Why did this strategy appear to work for decades?
=+1. What marketing strategy was Levi Strauss using until the early 2000s?
=+6. Reread the Management Focus feature on Levi Strauss and then answer the following questions:
=+market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?
=+commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and
=+Germany, Great Britain, China, and Australia. Your company is experiencing problems in its product development and
=+develops the marketing approach within its region. In order of importance, the largest markets for your products are North America,
=+American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group
=+computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North
=+5. You work for a company that designs and manufactures personal computers. Your company’s R&D center is in North Dakota. The
=+to distribution channels difficult. What distribution strategy would you advise the company to pursue? Why?
=+tends to be very fragmented. Also, retailers and wholesalers tend to have long-term ties with Indian food companies, which makes access
=+3. You are the marketing manager of a food products company that is considering entering the Indian market. The retail system in India
=+global markets for standardized consumer products. Do you agree with this statement? Justify your answer.
=+2. Within 20 years, we will have seen the emergence of enormous
=+pricing decisions in Brazil can be delegated to local managers. Why might she be wrong?
=+market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this plan. Your CEO also believes that the
=+1. Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian
=+LO5 Discuss how the globalization of the world economy is affecting new product development within the international business firm.
=+LO4 Explain why and how a firm’s pricing strategy might vary among countries.
=+LO3 Identify why and how advertising and promotional strategies might vary among countries.
=+LO2 Articulate why and how a firm’s distribution strategy might vary among countries.
=+LO1 Explain why it might make sense to vary the attributes of a product from country to country.
=+ How should the company respond to such criticisms?
=+Boeing has been exporting American jobs overseas. Is this criticism fair?
=+3. Some critics have claimed that by outsourcing so much work,
=+What can a company like Boeing do to make sure such problems do not occur in the future?
=+What are the causes of these problems?
=+with regard to its management of a globally dispersed supply chain.
=+2. In 2007 and 2008 Boeing ran into several well-publicized issues
=+ Do the benefits outweigh the risk?
=+What are the potential risks?
=+1. What are the benefits to Boeing of outsourcing so much work on the 787 to foreign suppliers?
=+most recent ranking by paying special attention to the industries in which these companies operate.
=+world’s largest manufacturing companies by sales revenue. Identify the largest Indian and Japanese manufacturing companies as provided in the
=+Exercise 2 The internationalization of manufacturing has become much more predominant in recent years. In fact, Industry Week magazine ranks the
=+the United States, Italy, Mexico, New Zealand, Norway, and Singapore.
=+Labor’s Bureau of International Labor Affairs publishes a Chartbook of International Labor Comparisons. Locate the latest edition of this report and identify the hourly compensation costs for
=+Exercise 1 The globalization of production makes many people more aware of the differences in manufacturing costs worldwide. The U.S. Department of
=+5. Explain how an efficient logistics function can help an international business compete more effectively in the global marketplace.
=+3. What strategies might Philips adopt to maximize the benefits and mitigate the risks associated with moving so much production capacity offshore?
=+2. What are the risks associated with a heavy concentration of manufacturing assets in China?
=+1. What are the benefits to Philips of shifting so much of its global production to China?
=+4. Reread the Management Focus on Philips in China, then answer the following questions:
=+Which option would you recommend? Why?
=+component in-house and (b) outsourcing manufacturing to an independent supplier?
=+foreign exchange analysts expect to appreciate substantially over the next decade. What are the pros and cons of (a) manufacturing the
=+requires a nonrecoverable investment in specialized assets. The most efficient suppliers are located in countries with currencies that many
=+3. A firm must decide whether to make a component part in-house or to contract it out to an independent supplier. Manufacturing the part
=+estimated to be between $20 billion and $30 billion. The tariffs prevailing in this industry are moderate. Should the firm favor concentrated manufacturing or decentralized manufacturing? What kind
=+to construct and requires a moderately skilled workforce. The total value of the world market for this product over the next 10 years is
=+2. A chemical firm is considering how best to supply the world market for sulfuric acid. A manufacturing plant costs about $20 million
=+industry are currently low. Should the firm adopt a concentrated or decentralized manufacturing strategy? What kind of location(s) should the firm favor for its plant(s)?
=+market for this product over the next 10 years is estimated to be between $10 billion and $15 billion. The tariffs prevailing in this
=+products. A manufacturing plant costs about $500 million to construct and requires a highly skilled workforce. The total value of the world
=+1. An electronics firm is considering how best to supply the world market for microprocessors used in consumer and industrial electronic
=+LO5 Articulate the requirements for efficiently coordinating a globally dispersed production system.
=+LO4 Identify the factors that influence a firm’s decision on whether to source supplies from within the company or from foreign suppliers.
=+LO3 Discuss how the role of foreign subsidiaries in production can be enhanced over time as they accumulate knowledge.
=+LO1 Explain why production and logistics decisions are of central importance to many multinational businesses.
=+4. Is it legitimate for local and national government agencies to use taxpayer money to help small companies export?
=+ What steps can these companies take to improve their probability of succeeding in export markets?
=+3. What impediments to exporting success do companies such as Morgan and Wadia face?
=+2. What would be the outlook for a company like Morgan Motors if it neither exported nor imported?
=+1. What are the main benefits of exporting for companies like Morgan and Wadia?
=+bill of lading, certificate of product origin, deferred payment credit, harmonized tariff schedule, voluntary export restraint, and wharfage charge.
=+globalEDGE Glossary of International Business Terms to identify the definitions of the following exporting terms: advance payment, air waybill,
=+Exercise 2 Understanding the specific terminology used in the export process is necessary prior to your company’s first export venture. Utilize the
=+provide links to these resources. Identify five sources and provide a description of the services available for new exporters through each source.
=+with resources that offer guidance to companies wishing to expand their markets through exporting. The trade tutorials at the globalEDGE Web site

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