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investment analysis portfolio

Questions and Answers of Investment Analysis Portfolio

A view of the communication process (pp. 412–414)Steps in developing effective marketing communication pp. 414–420) pg104
➤ Objective 3 Outline the communication process and the steps in developing effective marketing communications pg104
➤ Objective 1 Define the five promotion mix tools for communicating customer value.The promotion mix (pp. 408–409) pg104
4. What recommendations would you make to Auchan’s management for the future of their global business? pg104
3. What are Auchan’s long-term prospects and what threats does the company face in its dependence on emerging markets? pg104
2. As a retail brand, assess the Auchan retail strategy with respect to segmentation, targeting, differentiation and positioning. pg104
1. Describe Auchan according to the different types of retailers discussed in this chapter. pg104
13-11 Why did Amazon change its position regarding online sales taxes and why does it now support the Marketplace Fairness Act? (AACSB: Communication; Reflective thinking) pg104
13-5 Compare and contrast brokers and agents with merchant wholesalers. (AACSB: Communication; Reflective thinking) pg104 Critical-thinking exercises
13-4 Explain how wholesalers add value in the channel of distribution. (AACSB: Communication) pg104
13-2 Define the concept of shopper marketing and explain why it has grown in prominence.(AACSB: Communication) pg104
13-1 Explain how retailers can be classified based on the amount of service offered and give an example of each retailer type. (AACSB: Communication; Reflective thinking) pg104
➤ O bjective 4 E xplain the major types of wholesalers and their marketing decisions.Wholesaling (pp. 393–397) pg104
➤ O bjective 2 D escribe the major retailer marketing decisions. pg104 Retailer marketing decisions (pp. 381–386)
➤ O bjective 1 E xplain the role of retailers in the distribution channel and describe the major types of retailers.Retailing (pp. 375–381) pg104
4. How can competitors respond effectively to the P&G/Amazon partnership with new channels of their own? pg104
2. What potentials are there for disagreements between the partners which could undermine the partnership system? pg104 For example, as P&G expands its own online operation, are there potential
1. What are the advantages of a channel partnership like that between P&G and Amazon from the points of view of the partners and the consumer? pg104
12-10 What other industries’ channels of distribution have been impacted dramatically by online, mobile and social media? (AACSB: Communication; Reflective thinking) pg104
➤ Objective 5 Discuss the nature and importance of marketing logistics and integrated supply chain management. pg104 Marketing logistics and supply chain management(pp. 358–365) pg104
➤ Objective 3 Identify the major channel alternatives open to a company.Channel design decisions (pp. 351–356) pg104
➤ Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform.Supply chains and the value delivery network(pp. 340–341) pg104 The nature and
4. Will the plan proposed by current Coach leadership be successful in reversing the brand’s slide in market share? Why or why not? pg104
3. How has increased competition at Coach’s price points affected the brand’s performance? pg104
1. What challenges does Coach face relative to pricing its vast product line? pg104
9-ending pricing? Why do marketers use this pricing tactic? (AACSB: Communication; Reflective thinking pg104
11-5 Briefly discuss the major policy issues across levels of the channel of distribution. (AACSB: Communication)Critical-thinking exercises pg104
11-4 Should a company always respond to a competitor’s price cut, and what options are available if it does decide to respond? (AACSB: Communication) pg104
11-2 Define captive-product pricing and give examples. What must marketers be concerned about when implementing this type of pricing? (AACSB: Communication) pg104
Objective 4 Discuss the key issues related to initiating and responding to price changes.Price changes (pp. 325–328) pg104
Objective 2 Explain how companies find a set of prices that maximises the profits from the total product mix.Product mix pricing strategies (pp. 315–317) pg104•Objective 3 Discuss how
Objective 1 Describe the major strategies for pricing new products. pg104 New product pricing strategies (pp. 314–315)
3. Could Cath Kidston have been successful as a designfocused product marketer had it employed a low-price strategy? Explain. pg104
2. Has Cath Kidston executed value-based pricing, cost-based pricing or competition-based pricing? Explain. pg104
1. Does Cath Kidston’s pricing strategy truly differentiate it from the competition? pg104
10-12 Is this similar to the ‘freemium’ model used by many US game producers? Explain this model and discuss examples of games that use this model. (AACSB: Communication pg104;
10-11 Is it ethical for game producers to use game playing data to encourage consumers to spend more? Explain why or why not. (AACSB: Communication; Ethical reasoning) pg104
10-10 Camel is not the only Amazon tracking or online price tracking application. Find and describe an example of another online price tracking tool for consumers.(AACSB: Communication; Use of IT)
Communication; Reflective thinking) pg104
10-5 What other issues beyond the market and the economy must marketers consider when setting prices? (AACSB:Communication) pg104
10-1 How does value-based pricing differ from cost-based pricing? (AACSB: Communication) pg104
5. Can Reckitt extend its position in emerging markets. If so, how can this be achieved? pg104
4. Will Reckitt be able to maintain its market position in so many areas when strong competitors enter with their own niche products? Why or why not? pg104
2. Is Reckitt’s product development customer-centred?pg104Justify and explain your answer.
9-13 What other factors must a dentist consider before offering this service in addition to their in-office service?(AACSB: Communication; Reflective thinking) pg104
9-9 Discuss other existing products that have created new life for the product by embracing Internet, mobile or social media platforms. Suggest an app for another tangible pg104
9-8 In what stage of the product life cycle is the Reading Rainbow television programme? Has the mobile app changed that? Explain. (AACSB: Communication; Reflective thinking) pg104
9-3 What are the benefits of an innovation management system and how can a company install such a system?pg104Do all products follow this pattern? Explain. (AACSB:Communication; Reflective thinking)
9-2 What decisions must be made once a company decides to go ahead with commercialisation for a new product?(AACSB: Communication) pg104
8-13 What brand development strategy is Kellogg’s undertaking?(AACSB: Communication; Reflective thinking) pg104
8-10 Discuss two examples of similar types of wearable technology for humans. (AACSB: Communication; Reflective thinking) pg104
8-9 Describe the core, actual and augmented levels of product associated with this product. What level does the monitoring service represent? Explain. (AACSB: Communication;Reflective thinking) pg104
8-8 Find five examples of service-provider attempts to reduce service intangibility. Describe them. (AACSB:Communication; Reflective thinking) pg104
8-5 Discuss how service providers differentiate their services from those of competitors and provide an example of each. (AACSB: Communication) pg104
8-4 What is a brand? Describe the brand sponsorship options available to marketers and provide an example of each. (AACSB: Communication) pg104
8-3 Explain the importance of product quality and discuss how marketers use quality to create customer value.(AACSB: Communication) pg104
8-2 Name and briefly describe the important decisions in developing and marketing individual products and services.(AACSB: Communication) pg104
8-1 What is a product? How do consumer products differ from industrial products? (AACSB: Communication;Reflective thinking) pg104
Use of IT; Analytical reasoning) pg104
7-13 Discuss the factors used to evaluate the usefulness of the military personnel segment. (AACSB: Communication;Reflective thinking) pg104
7-12 Give an example of a company that is countering this trend by offering more realistic dolls for young girls.(AACSB: Communication; Reflective thinking) pg104
7-10 Can manufacturers use SoLoMo? Find examples of or make suggestions as to how manufacturers can use this type of targeting. (AACSB: Communication; Reflective thinking) pg104
7-9 Search the Internet to find examples of retailers using SoLoMo and similar new technologies to target and engage potential customers, or describe your personal experience as a shopper in this
show. What competitive advantage does the show pg104 have over existing shows? How many and which differences would you promote? (AACSB: Communication;Reflective thinking) pg104
7-5 Discuss the criteria that should be evaluated in determining which differences a company should promote in its products. (AACSB: Communication) pg104
7-4 Explain how a company differentiates its products from competitors’ products. (AACSB: Communication) pg104
7-3 Explain how companies segment international markets.(AACSB: Communication) pg104
7-2 Compare and contrast consumer and business market segmentation. (AACSB: Communication) pg104
7-1 Name and describe the four major steps in designing a customer-driven marketing strategy. (AACSB:Communication) pg104
4. How can the Industrial Internet potentially benefit B-to-C markets and customers? What impact might it have and in what ways? pg104
3. B-to-B marketers at GE used the creative concept of Datalandia to promote the potential benefits of the Industrial Internet. What approach to marketing the Industrial Internet would you take to a
2. Business buyers focus on benefits (e.g. cost savings through equipment efficiency) rather than features (e.g. the colour of a piece of equipment). What are the potential benefits of the Industrial
1. What are the specific benefits of the Industrial Internet for each member of the buying centre? What is the key message that needs to be communicated to each member? pg104
6-9 Research mobile procurement and discuss the roles in the buying centre that are impacted most by this technology.(AACSB: Communication; Reflective thinking) pg104
6-8 Discuss the advantages of e-procurement to both buyers and sellers. What are the disadvantages? (AACSB: Communication;Reflective thinking) pg104
6-13 How would other company employees interpret your acceptance of this invitation? pg104
6-12 Do you think the supplier will expect ‘special’ treatment in the next buying situation? pg104
6-11 Just because it is not specifically mentioned in the employee manual, would you be acting ethically if you accepted? pg104
6-10 Do you accept or decline the invitation? pg104
6-6 Kaizen. Seiri. Seiton. Seiso. Seiketsu. Shitsako. Jishuken .These Japanese words are related to continuous quality pg104 improvement and are applied in supplier development programmes,
6-5 Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. (AACSB: Communication) pg104
6-4 List the steps for a typical new task buying process.What is product value analysis and in which step of the buying process does it occur? (AACSB: Communication;Reflective thinking) pg104
6-3 Discuss the major influences on business buyers.(AACSB: Communication) pg104
6-2 Explain what is meant by systems selling and discuss why it is a preferred approach to buying for many organisations. (AACSB: Communication; Reflective thinking) pg104
6-1 Explain how the market structure and demand differ for business markets compared to consumer markets.(AACSB: Communication; Reflective thinking) pg104
➤ Objective 3 List and define the steps in the business buying decision process. pg104 pg104E-procurement and online purchasing (pp. 179–180) pg104
➤ Objective 2 Identify the major factors that influence business buyer behaviour.Business buyer behaviour (pp. 172–176) pg104
5. What role does the Porsche brand play in the self-concept of its buyers? pg104
4. Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche change consumer attitudes toward the brand? pg104
3. Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s? pg104
2. Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or Panamera customer. pg104
1. Analyse the buyer decision process of a traditional Porsche customer. pg104
discuss the special issues some marketing researchers face, including public policy and ethics issues pg103‑
explain the importance of information to the company and its understanding of the marketplace pg103‑
identify the major trends in the firm’s natural and technological environments pg103‑ explain the key changes in the political and cultural environments pg103‑ discuss how companies can react
explain how changes in the demographic and economic environments affect marketing decisions pg103‑
describe the environmental forces that affect the company’s ability to serve its customers pg103‑
list the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing pg103‑
describe the elements of a customer-driven marketing strategy and mix, and the forces that influence them pg103‑
explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value pg103‑

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