New Colt Holding Corporation advertises its Model P single-action revolver as “the gun that won the west.” Competitors have filed suit for false advertising because historical significance is important to gun purchasers and such false claims would draw away customers. Also, its competitors argue that the Winchester 73 rifle is actually the gun that won the west. Is this false advertising? Analyze the statement and determine whether it is an express warranty. Also, determine if the FTC would deem the claim to be false or deceptive advertising. [New Colt Holding Corp. v RJG Holdings of Florida, Inc., 312 F. Supp. 2d 195 (D. Conn. 2004)]