What kind oflegol h•llrnge "ould each o( th ... itua1lon, give ,1.., to! R.,••rc:h, Find ou1 "h.i h•p~n«I 1n

(o) ber ads si•l•h•ot Its ,ervi<., •r• 30 per«nr th .. pcr thnn ••xb. An Uber rider daln" lh ll not ltu<, and1 h,1 mero mpany (aU 10 1<1r1id er, th1t th

(b) Fostt..~Pr oultry F.ann promotes tl1r ta I that it pos tSU'S a ct.rtific:a1lon from Lht American Hum:me A.swdntion. A c:u,tomcr complalns th:u iti practkcs arr

:Ktually inhumnnt. and Lh:at thr compa.ny forcc-molu: and bnk•trims its chid.::l!

ns. t3rves ihem, and kills them by dunking 1hem into C'lc.,ctrifkd wattr when 1hey are •h•dd,-d •nd hang1ng up, de-dow11.

Marketing J11 318 CHAF'TERB

(c) Red Stripe calls ihtlf•Jamakan•slyl< lag,r,· with "the taste of ),mal a; but ll is brrwt..-da nd bottlt"d In L..1trobcP. cnnsyh.. m it1. Th(' only dur th:11 Rrd tripe-, whid1 \Y.1o5n e made in _Ja.m3kilis, no Joni,rcrm a-det here is on the border of the label in smatt print, and omnot

b, .seen nnfe:55a bottle l$ remo\·e.d from. a i.ixpack and namincd douly. on:mrners argue that 1hey p.ay more for lmpone-d be,r, thinking it is of higher quolity,

(d) Cclc1tlal Sr.as.oningi tl:'aa dvcrtisc-.siu . products as" I~ Natura.I: but cw.ton1-rrs allogc they contain inS

(c) On its \Vcb sue :md in prinl :td,s., Portofino pas claims thnt indoor tanning is not Ju" ,.fe. but tnh2nc., the body', produe1lon of vlt:1111\Dn. and pn,teetu and caneer, !11 fact. Indoor conning can premaiurely age Uin and has b«n link.td to ,skinc an<:cri, ndud.ingd e-~1Jl1yn ela.n-0,na.

(f) Donald Trump fund<-dT rump UnM•!$ityi n 2005. It w.,; not :lctually a uui,-.rsity but a for-profit ffiU estate training program. (•1 nn tum an)'t)nr inlo a $UCCf.."5Sful real e.st:11ilnt vestor, including )'OU,"). Morr than 5.000 pcoplt' .signed up to learn Trump'• technique, for wealth creaUan. SemlnaN«i ><1S I .~95; th< "Gold Elite"

progr,01 cosi SJS.000T. r11mre l•Jmedh • had "handpicked· the inSllucton, but l.1tc-ra dmhttd he did not do so. Employtts prt'.ssurcd somr students to ''-"tile favora.blr rcvl.cws of thC'ir learning cx~rlt'llCt' even btfo.-r coursts wcR compt~

1e.d·.r ypically1 ·rump Univc,uity student$ \\'l?R in fate midd.Jc 3St':a•n -d concerned they might no, b<, •blc .., afford rcliromcnt, M•nr d•lmod they learned virtuallyn ochl ng, whilek >snl g • gre,t deal of """'•Y·