Samsung Telecommunications America, LLC, makes Galaxy phones. Daniel Norcia bought a Galaxy S4 in a Verizon store in San Francisco, California. A Verizon employee opened the box, unpacked the phone, and helped Norcia transfer his contacts to the new phone. Norcia took the phone, and its charger and headphones, and left the store. Less than a year later, he filed an action on behalf of himself and other Galaxy S4 buyers in a federal district court against Samsung, alleging that the manufacturer misrepresented the phone’s storage capacity and rigged it to operate at a higher speed when it was being tested. [Norcia v. Samsung Telecommunications America, LLC, 845 F.3d 1279 (9th Cir. 2017)] (See Remedies of the Buyer or Lessee.)
1. Samsung included an arbitration provision in a brochure in the Galaxy S4 box. Would it be ethical of Samsung to assert the arbitration clause?

2. Why would corporate decision makers choose to misrepresent their product? Explain, using the Discussion and Review steps of the IDDR approach.