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business
management in the hospitality industry
Questions and Answers of
Management In The Hospitality Industry
Site name: Search Engines URL: Google—www.google.com Yahoo—www.yahoo.com Ask.com—www.ask.com AlltheWeb.com—www.alltheweb.com Background information: Many managers believe that to successfully
What are the Marriott International’s major strategic changes between the 1980s and the 1990s?
What are the Marriott International’s particular competitive methods year by year from 1993 to 1996?
What particular core competencies does Marriott International possess?
What is meant by the term competitive method?
Explain how competitive methods add value to the firm.
What is meant by the term cash-flow variance?
Explain the term expected value.
How does the life cycle concept influence the firm’s value-adding capability?
Discuss the relationship among environmental scanning, life.cycle, and maximizing cash flow per share.
Discuss the differences and similarities of the competitive methods employed in the foodservice and hotel segments of the hospitality industry.
Differentiate between core and peripheral competencies.
Why is the transaction between the guest and customer contact employee the underpinning for analysis of core competencies?
Discuss why there are so many possible frameworks for identifying core competencies.
Explain the importance of linkages in building sustainable competitive advantage.
Explain what is meant by the integration of internal competencies and externally driven competitive methods.
Explain what is meant by performance capacity potential and how it relates to an analysis of the firm’s strengths and weaknesses.
Define strategy implementation.
What are two characteristics of the hospitality industry that make implementing strategy a greater-than-usual challenge?
Explain the difference between a context variable and a process variable, why each is important, and how they interact in strategy implementation.
Discuss the importance of training in successful implementation of strategies, specifically in the hospitality. industry. Relate the discussion to the choice of competitive methods that is typical
Explain the importance of each of the following variables in implementing a strategic project.a, Management information systemsb. Rewards and incentivesc. Resource allocation
Discuss what is meant by the term learning organization.
Discuss each of the inhibiting factors to change at the business unit level.
Discuss each of the inhibiting factors to change at the corporate unit level.
Discuss each of the inhibiting factors to change at the functional unit level.
Discuses the challenges of getting managers to think strategically.
Discuss the importance of role playing in the delivery of service. Why is it important to understand the concept? What is the role of the manager?
How does the involvement of the guest in the service delivery process affect the service outcome?
Define quality. Explain its three components and their linkage to each other.
Explain the difference between perceived value and perceived quality.
What is corporate culture? Why is it important in the design and delivery of quality service?
Define what is meant by “globalization” of the hospitality and tourism industry.
What are the differences between the domestic and international business environments?
Discuss the major environmental factors that have impact on the international operations of a multinational company.
If you were going to expand your company’s business overseas, what international growth strategy/strategies would you plan to utilize and why?
Discuss the relationships that exist among the various types of risk a firm will encounter and the type of entry mode choice that will be most effective with each type.
Discuss the key implementation issues that must be addressed by multinationals.
Describe the key concepts that comprise the construct of strategic management.
Discuss what is meant by the co-alignment principle.
Why should strategy be considered a way of thinking as opposed to a process?
Provide several reasons why strategy can be different in the service business.
Discuss the demand/supply relationships which exist in the service industry.
Identify the forces driving change in the hospitality industry and the impact they will have on hospitality firms.
What does it mean to be a value-adding manager in the future of the hospitality industry?
Refer to Figure 2.1 Co-alignment Principle and Figure 2.2 Strategic Management Model (especially environmental events, domain definition, competitive methods). Discuss these concepts in reference to
Relate the parable of the boiling frog to hospitality firms that you have known.
Why is perception considered a reality in assessing the environment?
What are the three dimensions that are essential in understanding the environment?
Describe the concept of the power and rules dimension in understanding the environment.
Differentiate the five categories that impact a firm’s business environment.
What are the major issues facing managers when monitoring the environment?
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