The Rising Dough Bakery surveyed 100 customers to determine which of price, service, quality of goods, and promotions was the most important factor resulting in a recommendation to a friend or family member. Each factor was rated using a 4-point scale where 1 = not at all important and 4 = extremely important. Based on the results shown in the following table, what is the weighted average rating of the most important factor?

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Not at all Somewhat Extremely Factor important important Important important Price 19% Service 13% Quality 0% Promotions 11% 24% 30% 43% 32% 28% 39% 21% 45% 29% 18% 36% 12%