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business
measurement theory in action
Questions and Answers of
Measurement Theory In Action
1-21. What are some of the ways in which a company in the health-care industry could improve its long-term planning by studying population trends?
1-20. If you were planning to launch an AI-related company like Affectiva, which elements of the social environment should you be aware of?
1-19. How will you be able to apply your experience as a consumer of educational services to the challenges you’ll face in your career after graduation?
1-18. Why is it so difficult to predict whether an innovation might disrupt an industry and when it could happen?
1-17. How can business knowledge and skills help social entrepreneurs reach their goals?
1-16. Ethical Considerations. Is managing a business in ways that reflect society’s core values always ethical?Explain your answer.
1-15. Does a downturn in the economy hurt all companies equally? Provide several examples to support your answer.
1-23. What are some of the ways a locally owned retail store could become a digital enterprise?
1. Define economics, explain why scarcity is central to economic decision making, and identify the major ways of measuring economic activity .
2-2. Would it make sense for the company to market its most basic banking services under a different brand name to avoid diluting its higher-end J.P. Morgan brand? Why or why not?
2-1. If JPMorgan Chase is doing well serving its current customer segments, why would it bother with the added effort of targeting lower-income clients?
7. Define fintech, and discuss five ways that financial institutions are innovating with digital technology .
6. Explain the role of the Federal Reserve System, list the major types of banking institutions, and summarize banking’s role in the economy .
3. Explain the interaction between demand and supply .
2. Define economic system, and explain the government’s role in a free-market economy .
1-14. Would you consider a job offer from a company if the company’s recruiters have trouble describing the firm’s business model? Why or why not?
1-13. What is a disruptive innovation?
1. Explain the concept of adding value in a business, and identify four useful ways to categorize businesses .
2. List three steps you can take to help make the leap from consumer to business professional .
6. Identify six components of professionalism .
7. Describe the concepts of disruptive innovation and digital transformation .
8. Identify seven essential business skills that you will have the opportunity to develop during this course .
1-4. What is a business model?
1-5. What is moral hazard?
1-6. What are four ways that business can benefit society?
1-7. What are four potential ways that business activity can cause harm?
1-8. What is meant by the economic environment?
1-9. Do all companies have an R&D function? Explain your answer.
1-10. How does the role of a financial manager differ from the role of an accountant?
1-11. What is professionalism?
1-12. What is a digital enterprise?
2-3. Which of the various kinds of competition identified in the chapter does JPMorgan Chase engage in? Explain your answer.
5. Identify five fundamental consumer rights and the responsibility of business to respect them .
4-14. Why is it important for a company to balance its social responsibility efforts with its need to generate profits?
4-15. Why are more business leaders speaking out on public and social issues than in years past?
4-16. Why is it important for a company to balance its social responsibility efforts with its need to generate profits?
4-17. Ethical Considerations. Is it ethical for companies to benefit from their efforts to practice CSR? Why or why not?How can anyone be sure that CSR efforts aren’t just public relations ploys?
4-18. What effects have social media had on CSR?
4-20. Why is a lack of transparency a concern in AI?
4-21. Based on what you’ve learned about CSR, what effect will CSR considerations have on your job search?
4-22. Concept Integration. Chapter 2 identified knowledge workers as a key economic resource of the 21st century. If an employee leaves a company to work for a competitor, what types of knowledge
4-23. Concept Integration. Is it ethical for state and city governments to entice specific businesses to relocate their operations to that state or city by offering them special tax breaks that are
4-13. In what sense does proactive CSR move beyond the usual concept of CSR?
4-12. How do individuals use philosophical principles in making ethical business decisions?
4-11. Why can’t legal considerations resolve every ethical question?
4-1. Not all consumers care about the social and environmental goals that Unilever embraces; is it a mistake for the company to align itself so visibly with these goals?Why or why not?
4-2. How does helping small farmers in developing countries benefit Unilever?
4-3. Why wouldn’t Unilever just donate a portion of its profits to social and environmental causes, rather than integrating them with the company’s operations?
4-4. How does ethics differ from corporate social responsibility?
4-5. What is a conflict of interest?
4-6. What is the difference between defensive and proactive CSR?
4-7. What is a purpose-driven business?
4-8. How are businesses responding to the environmental issues facing society?
4-9. What is identity theft, and what responsibilities do businesses have to prevent it?
4-10. What are two major ethical concerns involving AI?
5-12. Why is it advisable for partners to enter into a formal partnership agreement?
5-13. To what extent do shareholders control the activities of a corporation?
5-14. How might a company benefit from having a diverse board of directors that includes representatives of several industries, countries, cultures, and demographic groups?
5-15. Why might two companies choose to form a strategic alliance rather than pursue a merger or an acquisition?
5-16. Why might a board of directors decide to work with activist investors rather than against them?
5-17. Ethical Considerations. Are hostile takeovers ethical?Why or why not?
5-18. Ethical Considerations. Are poison pill defenses ethical? If a potential acquirer buys company stock legally, thereby becoming a part owner of the company, should management be allowed to
5-19. What kinds of competitive advantages could big data and analytics give a firm?
5-20. Suppose you and some friends want to start a business to take tourists on wilderness backpacking expeditions. None of you has much extra money, so you plan to start small. However, if you are
5-21. Do you own or have you ever considered owning stock? If so, what steps have you taken to ensure that company management has shareholders’ interests in mind?
5-22. Visit Coca-Cola’s corporate website, www.cocacolacompany.com, and find the Corporate Governance Guidelines. Assume that you’re going to start a company that you plan to incorporate.
5-11. What is big data?
5-10. What is a poison pill defense?
5-9. What is the role of a company’s board of directors?
6. Define strategic alliance and joint venture, and explain why a company would choose these options over a merger or an acquisition .
7. Explain how companies can use big data and analytics to create value and find competitive advantages .
5-1. As part of this acquisition, the board chair of Halogen became the board chair of Saba. How might Saba executives feel about acquiring a company but then, in essence, reporting to someone from
5-2. Assuming that most of the Halogen team stays in what was the company’s home in Ottawa, what effect might this have on day-to-day operations, given that Saba’s headquarters are in California?
5-3. Human resources software can become a fundamental part of a company’s central nervous system, tracking everything from hiring decisions to employee reviews to payroll. In an acquisition like
5-4. What are the three basic forms of business ownership?
5-5. How does unlimited liability put a business owner at risk?
5-6. What is the difference between a general partnership and a limited partnership?
5-7. What is a closely held corporation, and why do some companies choose this form of ownership?
5-8. What is a benefit corporation?
5-23. Concept Integration. You’ve developed considerable expertise in setting up new manufacturing plants, and now you’d like to strike out on your own as a consultant who advises other
2-4. What are the five primary factors of production?
2-19. Ethical Considerations. The risk of failure is an inherent part of free enterprise. Does society have an obligation to come to the aid of entrepreneurs who try but fail? Why or why not?
2-20. How might government and education leaders work with businesses to minimize structural unemployment?
2-21. How would a decrease in Social Security benefits to retired persons affect the economy?
2-22. If you want to increase demand for your restaurant but are unable to lower prices or increase advertising, what steps might you take?
2-23. Concept Integration. What effect might the technological environment, discussed on page 11 in Chapter 1 , have on the equilibrium price in a given market?
2-24. Briefly describe what economists do and their typical working conditions.
2-25. What is the job outlook for economists? What is the average salary for starting economists?
2-26. What training and qualifications are required for a career as an economist? Are the qualifications different for jobs in the private sector than for those in the government?
2. Discuss the nature of conflicts in global business, including free trade and government interventions in international trade .
2-18. If a particular fintech company is likely to disrupt any aspect of the country’s financial system, should the government take steps to prevent it from doing so? Why or why not?
2-17. What are the benefits of a fintech company’s ability to bypass traditional intermediaries in a financial system?
2-16. Why would the U.S. government consider reinstituting the “wall” between investment banking and commercial banking?
2-5. Why is the economic concept of scarcity a crucial one for businesspeople to understand?
2-6. Does the United States have a purely free-market economy or a mixed economy? Explain your answer.
2-7. What is the difference between monetary policy and fiscal policy?
2-8. What are the Fed’s three objectives in conducting monetary policy?
2-9. Why might a government agency seek to block a merger or an acquisition?
2-10. What does it mean when a bank is labeled “too big to fail”?
2-11. Why do governments intervene in free-market systems?
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