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mktg principles of marketing

Questions and Answers of MKTG Principles Of Marketing

18-1 Describe social media, how they are used, and their relation to integrated marketing communications 332–337
17-5 Describe the functions of sales management 326–330
17-4 List the steps in the selling process 320–326
17-3 Describe customer relationship management 315–320
17-2 Discuss the key differences between relationship selling and traditional selling 314–315
17-1 Describe personal selling 312–314
16-6 Define and state the objectives of sales promotion and the tools used to achieve them 307–311
16-5 Discuss the role of public relations in the promotional mix 304–307
16-4 Describe media evaluation and selection techniques 297–304
16-3 Discuss the creative decisions in developing an advertising campaign 295–297
16-2 Identify the major types of advertising 293–295
16-1 Discuss the effects of advertising on market share and consumers 290–293
15-7 Describe the factors that affect the promotional mix 285–289
15-6 Discuss the concept of integrated marketing communications 283–285
15-5 Discuss the AIDA concept and its relationship to the promotional mix 282–283
18-2 Explain how to create a social media campaign 337–339
18-3 Evaluate the various methods of measurement for social media 339–340
20-5 Describe the role of pricing during periods of inflation and recession 387–389
20-4 Discuss product line pricing 387
20-3 Explain how discounts, geographic pricing, and other pricing tactics can be used to fine-tune the base price 378–387
20-2 Identify the legal constraints on pricing decisions 376–378
20-1 Describe the procedure for setting the right price 372–376
19-6 Demonstrate how the product life cycle, competition, distribution and promotion strategies, customer demands, the Internet and extranets, and perceptions of quality can affect price 365–371
19-5 Describe cost-oriented pricing strategies 362–365
19-4 Understand the concepts of dynamic pricing and yield management systems 361–362
19-3 Explain the role of demand in price determination 357–361
19-2 List and explain a variety of pricing objectives 355–357
19-1 Discuss the importance of pricing decisions to the economy and to the individual firm 352–355
18-7 Understand the aspects of developing a social media plan 349–350
18-6 Describe the impact of mobile technology on social media 347–349
18-5 Describe the social media tools in a marketer’s toolbox and how they are useful 341–347
18-4 Explain consumer behavior on social media 340–341
15-4 Discuss the elements of the promotional mix 277–281
15-3 Explain the goals and tasks of promotion 276–277
12-6 Explain internal marketing in services 222
12-5 Discuss relationship marketing in services 221–222
12-4 Develop marketing mixes for services 217–221
12-3 Describe the components of service quality and the gap model of service quality 215–217
12-2 Discuss the differences between services and goods 214–215
12-1 Discuss the importance of services to the economy 212
11-6 Explain the concept of product life cycles 206–210 After you finish this
11-5 Explain the diffusion process through which new products are adopted 204–206
11-4 Discuss global issues in new-product development 204
11-3 Understand why some products succeed and others fail 203–204
11-2 Explain the steps in the new-product development process 197–203
11-1 Explain the importance of developing new products and describe the six categories of new products 194–196
10-6 Discuss global issues in branding and packaging 191–192
10-5 Describe marketing uses of packaging and labeling 188–191
10-4 Describe marketing uses of branding 184–188
12-7 Describe nonprofit organization marketing 222–227
12-8 Discuss global issues in services marketing 227
15-2 Describe the communication process 271–275
14-8 Describe trends in retail and channel management 268–269
14-7 Discuss the role of customer data in retailer decision making 268
14-6 Explain the major tasks involved in developing a retail marketing strategy 262–268
14-5 List and understand the different classifications and types of retailers, as well as their different operational models 257–262
14-4 Explain the importance of the retailer within the channel and within the national economy 257
14-3 Discuss channel relationship types and roles, and their unique benefits and drawbacks 254–257
14-2 Describe common channel structures and strategies, and the factors that influence their choice 250–254
14-1 Explain what marketing channels and channel intermediaries are, and describe their functions and activities 246–250
13-6 Discuss new technology and emerging trends in supply chain management 242–245
13-5 Understand the importance of sustainable supply chain management to modern business operations 241–242
13-4 Understand which supply chain functions affect business success, and how 236–241
13-3 Identify the eight key processes of excellent supply chain management, and discuss how each of these processes affects the end customer 232–236
13-2 Discuss the concepts of internal and external supply chain integration, and explain why each of these types of integration is important 230–232
13-1 Define the terms supply chain and supply chain management, and discuss the benefits of supply chain management 228–230
10-3 Define the terms product item, product line, and product mix 181–184
15-1 Discuss the role of promotion in the marketing mix 270–271
Understand the aspects of developing a social media plan AppendixLO1
Describe the impact of mobile technology on social media AppendixLO1
Describe the social media tools in a marketer’s toolbox, and explain how they are useful AppendixLO1
Explain consumer behaviour on social media AppendixLO1
Evaluate the various methods of measurement for social media AppendixLO1
Explain how to create a social media campaign AppendixLO1
Describe social media’s role in an integrated marketing communication plan AppendixLO1
List the steps in the selling process and discuss key issues AppendixLO1
Discuss the key differences between relationship selling and traditional selling AppendixLO1
Describe personal selling AppendixLO1
Discuss the most common forms of trade sales promotion AppendixLO1
Discuss the most common forms of consumer sales promotion AppendixLO1
Define and state the objectives of sales promotion AppendixLO1
Discuss the role of direct-response communication in the promotional mix AppendixLO1
Discuss the role of public relations in the promotional mix AppendixLO1
Describe media evaluation and selection techniques and how media are purchased AppendixLO1
Discuss the creative decisions in developing an advertising campaign AppendixLO1
Identify the major types of advertising AppendixLO1
Define advertising and understand the effect of advertising AppendixLO1
Know the factors that affect the promotional mix AppendixLO1
Discuss the concept of integrated marketing communications AppendixLO1
Discuss the AIDA concept and its relationship to the promotional mix AppendixLO1
Discuss the elements of the promotional mix AppendixLO1
Outline the goals and tasks of promotion AppendixLO1
Describe the communication process AppendixLO1
Discuss the role of promotion in the marketing mix AppendixLO1
Discuss retailer and retail consumer trends that will affect retailing in the future AppendixLO1
Discuss retail product and service failures and means to improve AppendixLO1
List the major tasks involved in developing a retail marketing strategy AppendixLO1
Define franchising and describe its two basic forms AppendixLO1
Discuss nonstore retailing techniques AppendixLO1
Describe the major types of retail operations AppendixLO1

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