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business
mktg principles of marketing

Questions and Answers of MKTG Principles Of Marketing

Explain the dimensions by which retailers can be classified AppendixLO1
Discuss the importance of retailing in the Canadian economy AppendixLO1
List channel and distribution challenges in global markets AppendixLO1
Learn about supply chain management AppendixLO1
Recognize how to handle channel relationships AppendixLO1
Summarize how to make channel strategy decisions AppendixLO1
Describe the types of marketing channels AppendixLO1
Identify different channel intermediaries and their functions AppendixLO1
Explain the nature of marketing channels AppendixLO1
Recognize the legalities and ethics of setting a price AppendixLO1
Describe the four-step pricing process AppendixLO1
Explain the importance of price AppendixLO1
Describe nonprofit organization marketing AppendixLO1
Explain internal marketing in services AppendixLO1
Discuss relationship marketing in services AppendixLO1
Develop marketing mixes for services using the eight Ps of services marketing AppendixLO1
Describe the components of service quality and the gap model of service quality AppendixLO1
Discuss the differences between services and goods AppendixLO1
Discuss the importance of services to the economy AppendixLO1
Explain the concept of product life cycles AppendixLO1
Explain the diffusion process through which new products are adopted AppendixLO1
Discuss global issues in new-product development AppendixLO1
Explain the steps in the new-product development process AppendixLO1
Explain the importance of developing new products and describe the six categories of new products AppendixLO1

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