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mktg principles of marketing

Questions and Answers of MKTG Principles Of Marketing

2. Should tobacco firms take greater responsibility for communicating the health hazards of smoking, and discouraging the habit?
1. Is advertising of hazardous products ethical? Tobacco firms claim that they advertise not to expand demiind for cigarettes, but merely to maintain their market share against competitors' brands.
Explain the role of ethics In marketing.
Describe the principles of socially responsible marketing.
Define consumerism and environmentalis-m and explain how they affect marketing strategies.
List and respond to the social criticisms of marketing.
6. How could the tour be changed to be more appealing and less risky?
5. Is running a tour the only way to see if it would be successful or not?How else do you think its appeal could be tested?
4. Would you have found a similar tour of your own country attractive?Would your parents find it attractive? Who is the customer in this case and what do they want?
3. Would the tour have been attractive to you as a teenager? Would this Greek tour be attractive to teenagers in your country?
2. Is the teenage tour idea financially attractive? Does it fit the strengths of the Amphitrion Group? Is it a market that the company naturally understands?
1. Has Mr Mitsiou taken a marketing-oriented approach to developing his teenage tour idea? What elements of marketing orientation, if any, are missing?
A major goal for marketing is to maximize consumer satisfaction. Discuss the extent to which the mall serves this goal.
Consider the attitudes of the shoppers you saw.Did some apparently find shopping a pleasure, while others found it a bother?
Are the competing stores really unique, or could one pretty much substitute for another? What does this say about the overall goals that the mall is fulfilling?'
What are the advantages of closely following the marketing concept? Are there any disadvantages?
Consider the differences yon saw. Do you think the restaurants have different marketing management philosophies? Which is closest to the marketing concept? Is one closer to the selling or production
Did you observe any significant differences in how orders are handled?
6. According to economist Milton Friedman, Tew trends could so thoroughly undermine die very foundations of our free society as the acceptance by corporate officials of a social responsibility other
5. Using examples covered in the chapter - e.g., Nike(Preview Case), McDonald's (Marketing Highlight 1.2)and IKEA, MTV and Toys 'R' Us (Marketing Highlight 1.3) - discuss the key challenges facing
4. What is the single biggest difference between the marketing concept and the production, product and selling concepts? Winch concepts are easiest to apply in the short run? Which concept can offer
3. Many people dislike or fear certain products and would not 'demand1 them at any price. How might a health-care marketer manage the negative demand for such products as colon-cancer screenings?
2. As the Preview Case implies, the marketing efforts of organizations seek to fulfil consumer needs. How genuine are the needs targeted by Nike's marketing efforts? Critically evaluate the role that
1, Discuss why you should study marketing.
6. Show how marketing principles and practices will enable Nike to satisfy these needs, bearing in mind the diverse range of product and geographic markets die company operates in.
5. Who are Nike's consumers? What might their needs be?
4. Why does Nike spend hundred of millions of dollars on promoting its brand and logo?
3. Why does Nike require these skills to compete in the marketplace?
2. What would you consider to be Nike's 'superb marketing skills'?
1. What do you understand by the term 'marketing'?
Define marketing management and examine how marketers manage demand and build profitable customer relationships.
Define marketing and discuss its core concepts.
4. If you do not hear from the employer within the specified time, call, email, or write the interviewer to determine your status.
3. Immediately send a thank-you letter or email, mentioning any additional items and your willingness to supply further information.
2. Analyze the interview objectively, including the questions asked, the answers to them, your overall interview presentation, and the interviewer’s responses to specific points.
1. Record the key points that arose. Be sure to note who is to follow up and when a decision can be expected.
9. Obtain the interviewer’s business card or address, email address, and phone number so that you can follow up later.
. Don’t hesitate to “close.” You might say, “I’m very interested in the position and I have enjoyed this interview.”
7. To end on a high note, make your most important point or ask your most pertinent question during the last part of the interview.
6. Let the interviewer take the initiative but don’t be passive. Find an opportunity to direct the conversation to things about yourself that you want the interviewer to hear.
5. Have your story down pat. Present your selling points. Answer questions directly. Avoid either one-word or too-wordy answers.
4. Along with the copies of relevant documents that support your candidacy, carry extra copies of your résumé with you.
3. Maintain eye contact and good posture and speak distinctly. Don’t clasp your hands or fiddle with jewelry, hair, or clothing. Sit comfortably in your chair.
2. Keep your poise. Relax, smile when appropriate, and be upbeat throughout.
1. Shake hands firmly in greeting the interviewer. Introduce yourself, using the same form of address that the interviewer uses. Focus on creating a good initial impression.
using some lines
2.3 Using the profit-and-loss statement you developed in question 2.2 and assuming that the company’s beginning inventory was $15 million, ending inventory was $6 million, and total investment was
2.2 Develop a profit-and-loss statement for a company that had $50 million in net sales last year. Cost of goods sold represents 45% of net sales. Marketing expenses include selling expenses,
2.1 Determine the market potential for a product that has 10 million prospective buyers who purchase an average of five per year and price averages $5.
Discuss the advantages and disadvantages of Internet tracking for marketers and consumers. (AACSB: Communication; Ethical Reasoning)
1. Critics claim that Internet tracking infringes on consumer privacy rights. Should marketers have access to consumer data?
2. Imagine that you are leading Toshiba’s environmental sustainability efforts. How would you gauge the effectiveness of these programs? How would you communicate your efforts to loyal consumers of
What barriers might slow Lululemon’s expansion into international e-commerce, particularly in China? (AACSB: Written and Oral Communication; Reflective Thinking)
2. Lululemon, a Canada-based retailer, is facing increased competition from less expensive alternatives to its $100 yoga pants. However, instead of lowering prices or expanding beyond its own 440
5. How does a market-centered company compare with a competitor-centered company, a product-oriented company, and a customer-centered company?(AACSB: Reflective Thinking; Written and Oral
Discuss how traditional forms of direct marketing continue to be important promotion tools. (AACSB:Written and Oral Communication)
What do you think Scoot should do next?
Discuss the major tools used by the PR team to communicate relevant marketing content. (AACSB:Written and Oral Communication)
1 percent, how much would PepsiCo have budgeted for advertising based on 2017 sales? How much of a budget increase does that represent? Compare that to the actual$500-million increase in advertising
If PepsiCo had decided to base its 2018 advertising budget on the industry average advertising-to-sales ratio for beverages, which was
A former creative director of Netflix founded a canned water startup called Liquid Death Mountain Water. The brand positions itself as a sustainable alternative to energy drinks and soda and targets
How does a company determine its promotion budget? (AACSB: Written and Oral Communication)
If you ran Seven & i Holdings, would you be concerned about how factors such as the political and competitive environments might
Interpret your answers from the previous question.Is Kroger’s weekly stockturn rate good or bad? What factors should be considered to determine this?
Shop for a product of your choice on Amazon. Do consumer reviews influence your perception of a product or brand? Consumers participating in the Amazon Vine Program submit many of the product reviews
Discuss the marketing mix decisions that wholesalers face. What challenges do they encounter? (AACSB:Written and Oral Communication)Critical Thinking Exercises
Identify three reasons why companies use third-party logistics (3PL) providers. (AACSB: Written and Oral Communication; Reflective Thinking)Critical Thinking Exercises
in the main time
basic needs of the
how can we do
. A company that delivers subscription boxes of Chinese spices to customers all over Taiwan is considering different geographical pricing strategies.If the company wants to penetrate the market and
2. Using www.krazycouponlady.com, click on Stores, Coupons, and Deals on the navigation bar and make a list of the featured products. Identify the pricing strategy used by the retailer. (AACSB:
5. Why would a company choose to introduce a lowprice fighter brand? Provide an example. What should the company be wary of when it launches a low-price fighter brand? (AACSB: Written and Oral
4. Compare fixed pricing with dynamic pricing.Illustrate how and when each of these strategies is used. (AACSB: Written and Oral Communication)
2. Miniso has since encountered other Chinese variety store retailers such as Mumoso, NO ME, and Mini Good. Is such blatant imitation of brand names ethical?
1. Competition usually learn from each other. Would it be considered unethical for Miniso to intentionally copy UNIQLO? After all, UNIQLO is a non-direct competitor.
1. Refer to Increase Distribution Coverage in Appendix v2: Marketing by the Numbers to answer the following question. Assume that adding this mobile service will increase fixed costs by $32,500 and
What are the implications of your observations for consumer evaluations of the iRobot robot vacuums?(AACSB: Written and Oral Communication;Reflective Thinking)v1. Discuss the ethical issues
2. Visit any Web site that reviews robot vacuums.How do the reviews of iRobot vacuums compare to competitive robot vacuums? Does the information from the review match the value proposition that is
How could the user-generated content inform the new product development process? (AACSB: Written and Oral Communications; Reflective Thinking)
1. Visit a social media channel (Twitter, Instagram, or Facebook) and search for the hashtag #iRobotLove.What do the user posts suggest about iRobot’s ability to solve major customer problems?
What is its likely product life cycle? Please respond in a way that reflects your understanding of fads. (AACSB: Written and Oral Communication; Reflective Thinking)
3. A fidget spinner is a toy that consists of a ball bearing in the center of a multi-lobed (typically two or three) flat structure made from metal or plastic designed to spin along its axis with
6. What special challenges do international product and services marketers face? (AACSB: Written and Oral Communication)
4. Provide an example of a firm that motivates innovation from internal sources by creating time and physical space for its employees to explore ideas and innovate.
What are the trade-offs associated with adding the line extension? (AACSB: Written and Oral Communication; Reflective Thinking)
1. Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited-edition flavor. Why would Coca-Cola market this product using the Coca-Cola brand name instead of creating a new brand?
4. In a small group, discuss each of the morally difficult situations in marketing presented in Table 14.3.Which philosophy is guiding your decision in each situation?
3. The Federal Republic of Germany is a member state of the European Union, and is bound by EU consumer protection directives. In 2002 a large amount of this legislation became part of the German
2. From time to time, certain countries fall foul of the international community and sanctions are imposed on them, by the United Nations, by other international organisations or by specific
11. Good ethics is the cornerstone of sustainable marketing. Explain what this means and discuss how companies practise good ethics.
10. Describe key sustainable marketing principles and explain how companies benefit from adhering to them.
9. Can an organisation focus on both consumerism and environmentalism at the same time? Explain.
8. Discuss the types of harmful impact that marketing practices can have on competition and the associated problems.
7. Marketing’s impact on individual consumers has been criticised. Discuss the issues relevant to this impact.
6. What is green and sustainable marketing?Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept.
5. Discuss the possible product strategies used for adapting to a global market.
4. Discuss the three ways to enter foreign markets, and the advantages and disadvantages each of them entail.
3. Discuss different forms of countertrade and explain why it is a growing practice.
2. Identify examples of economic communities and discuss their roles in international trade.

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