Discount department store Kohl’s recently announced its customers would “have a new easy, secure and private way to pay in stores with the rollout of Apple Pay, as well as the ability to use Apple Pay within the Kohl’s app. Kohl’s customers will also be able to add their Kohl’s Charge card as a form of payment within Apple Pay.” Some analysts were surprised that the announcement came from Kohl’s before it came from technology-focused Best Buy or more upscale Macy’s. Let’s say as a researcher this decision was being considered. While your typical shopper was older, you wanted to attract the Millennials and they were more technologically attuned. 

What information do you need about your shopper and the targeted Millennials to make this substantial investment worthwhile? What type of scale will you use, and why?