Victoria’s Secret was originally conceived in the 1970s as a lingerie store where men could be comfortable buying for women, most notably their wives. When it was purchased in 1982 by L Brands, its strategy changed to a place where women could indulge the sexiest version of themselves. In the last five years, Victoria’s Secret has lost $20 billion in market value. Some hypothesize that its business model is at odds with society’s changing definition of beauty or how women see themselves in the era of the #MeToo movement. Others say that today a company for women cannot survive if it is managed primarily by men. Come up with a new vision for Victoria’s Secret. Use Exhibit 4-2 as your guide; design one or more research projects to assess that vision.