A marketing firm opens a small booth at a local mall over the weekend, where shoppers are
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A marketing firm opens a small booth at a local mall over the weekend, where shoppers are asked how much money they spent at the food court. The objective is to determine the average m onthly expenditure o f shoppers at the food court.
Has the marketing firm com m itted any sampling bias? Discuss. L01
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Related Book For
Business Statistics Communicating With Numbers
ISBN: 9780071317610
1st Edition
Authors: Kelly Jaggia
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