A research analyst believes th a t a positive relationship exists between a firm's advertising expenditures and
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A research analyst believes th a t a positive relationship exists between a firm's advertising expenditures and its sales. For 65 firms, she collects data on each firm's yearly advertising expenditures and subsequent sales. She calculates a Spearman rank correlation coefficient o f 0.45.
a. Specify the com peting hypotheses to determ ine w hether advertising and sales are correlated.
b. Assume that the sampling distribution o f rs is approxim ately normal. Calculate the value o f the test statistic and the p-value.
c. At the 5% significance level, are advertising and sales correlated? Explain.
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Related Book For
Business Statistics Communicating With Numbers
ISBN: 9780071317610
1st Edition
Authors: Kelly Jaggia
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