76. Radio ads, part 2. The company in Exercise 74 contacts 600 people selected at random, and...

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76. Radio ads, part 2. The company in Exercise 74 contacts 600 people selected at random, and 133 can remember the ad.

a) Should the company renew the contract? Support your recommendation with an appropriate test.

b) Explain carefully what your P-value means in this context.

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Business Statistics

ISBN: 9780321716095

2nd Edition

Authors: Norean D. Sharpe, Paul F. Velleman, David Bock, Norean Radke Sharpe

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