An airline company is interested in the opinions of their frequent flyer customers about their proposed new

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An airline company is interested in the opinions of their frequent flyer customers about their proposed new routes.

Specifically they want to know what proportion of them plan to use one of their new hubs in the next 6 months. They take a random sample of 10,000 from the database of all frequent flyers and send them an e-mail message with a request to fill out a survey in exchange for 1500 miles.

a) What is the population?

b) What is the sampling frame?

c) What is the population parameter of interest?

d) What sampling method is used?

SECTION 3.3

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Business Statistics

ISBN: 9780321716095

2nd Edition

Authors: Norean D. Sharpe, Paul F. Velleman, David Bock, Norean Radke Sharpe

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