Branding, part 2. In the study described in Exercise 50, the researchers also contacted the subjects again,

Question:

Branding, part 2.

In the study described in Exercise 50, the researchers also contacted the subjects again, 24 hours later, and asked them to recall the brands advertised.

Results for the number of brands recalled are summarized in the table.

Program Type Violent Sexual Neutral No. of Subjects 101 106 103 Mean 3.02 2.72 4.65 SD 1.61 1.85 1.62

a) Is there a significant difference in viewers’ abilities to remember brands advertised in shows with violent vs. neutral content?

b) Find a 95% confidence interval for the difference in mean number of brand names remembered between the groups watching shows with sexual content and those watching neutral shows. Interpret your interval in this context.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Business Statistics

ISBN: 9781292269313

4th Global Edition

Authors: Norean Sharpe, Richard De Veaux, Paul Velleman

Question Posted: