Take the offer. First USA tested the effectiveness of a double miles campaign by recently sending out
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Take the offer. First USA tested the effectiveness of a double miles campaign by recently sending out offers to a random sample of 50,000 cardholders. Of those, 1184 registered for the promotion. Even though this is nearly a 2.4% rate, a staff member suspects that the success rate for the full campaign will be no different than the standard 2% rate that they are used to seeing in similar campaigns.
What do you predict?
a) What are the hypotheses?
b) Are the assumptions and conditions for inference met?
c) Do you think the rate would change if they use this fundraising campaign? Explain.
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Related Book For
Business Statistics
ISBN: 9781292269313
4th Global Edition
Authors: Norean Sharpe, Richard De Veaux, Paul Velleman
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