=+2. A marketing manager has developed a regression model to predict quarterly sales of his companys down
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=+2. A marketing manager has developed a regression model to predict quarterly sales of his company’s down jackets based on price and amount spent on advertising. An intern suggests that he include an indicator (dummy) variable for the Fall quarter.
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Related Book For
Business Statistics Plus Pearson Mylab Statistics With Pearson Etext
ISBN: 978-1292243726
3rd Edition
Authors: Norean R Sharpe ,Richard D De Veaux ,Paul Velleman
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