=+53. Ad recall. In Exercises 50 and 52, we see the number of advertised brand names people
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=+53. Ad recall. In Exercises 50 and 52, we see the number of advertised brand names people recalled immediately after watching TV shows and 24 hours later. Strangely enough, it appears that they remembered more about the ads the next day. Should we conclude this is true in general about people’s memory of TV ads?
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Related Book For
Business Statistics Plus Pearson Mylab Statistics With Pearson Etext
ISBN: 978-1292243726
3rd Edition
Authors: Norean R Sharpe ,Richard D De Veaux ,Paul Velleman
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