=+58. International relocation. A European department store is developing a new advertising campaign for their new U.S.

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location, and their marketing managers need to understand their target market better. A survey of adult shoppers found the probabilities that an adult would shop at their new U.S. store classified by age is shown below.

Shop Yes No Total Age

*20 0.26 0.04 0.30 20–40 0.24 0.10 0.34

+40 0.12 0.24 0.36 Total 0.62 0.38 1.00

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