=+9. Markets have become interested in the potential of social networking sites. But they need to understand the demographics of social networking users. Pew Research conducted a survey in late 2012 that addressed these questions. (www.pewinternet.org/Reports/2013/Social-mediausers/Social-Networking-Site-Users) That survey found that 525 of 846 surveyed male Internet users use social networking. By contrast 679 of 956 female Internet users use social networking.