=+. Business ethics. In a survey on corporate ethics, a poll split a sample at random, asking 538 faculty and corporate recruiters the question: “Generally speaking, do you believe that MBAs are more or less aware of ethical issues in business today than five years ago?” The other half were asked: “Generally speaking, do you believe that MBAs are less or more aware of ethical issues in business today than five years ago?” These may seem like the same questions, but sometimes the order of the choices matters. In response to the first question, 53% thought MBA graduates were more aware of ethical issues, but when the question was phrased differently, this proportion dropped to 44%.