Effects of TV advertising Figure 4.2 (page 239) displays the 6 treatments for a two-factor experiment on
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Effects of TV advertising Figure 4.2 (page 239) displays the 6 treatments for a two-factor experiment on TV advertising. Suppose we have 150 students who are willing to serve as subjects. Describe how you would randomly assign the subjects to the treatments
(a) using slips of paper.
(b) using technology.
(c) using Table D.
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