Suppose a market research firm enlisted 800 families in one Canadian city to participate in a study

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Suppose a market research firm enlisted 800 families in one Canadian city to participate in a study of expenditures for the December holiday season. Each family kept a log of spending for this holiday season and submitted their log to the market research firm. The following Excel descriptive output was computed from the data. Using this output and applying what you have learned about descriptive statistics in this chapter, write a brief report for the market research firm summarizing spending for the holiday in this city based on the sample of 800 families.image

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Business Statistics For Contemporary Decision Making

ISBN: 9781119577621

3rd Canadian Edition

Authors: Ken Black, Ignacio Castillo

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