A student team in a business statistics course performed a factorial experiment to investigate the sales of a new product.

The two factors were marketing technique (A, B, C) and geographical location of market (Newcastle and Wollongong).

At the 0.05 level of significance:

a. Is there a significant interaction between brand marketing technique and location of market?

b. Is there an effect due to marketing technique?

c. Is there an effect due to the location of market?

d. Plot the mean sales for each marketing technique for the two locations.

e. Discuss the results of

(a) to (d).