The key variables are perceived Risk and Familiarity with advertising. What is the correlation between these two
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The key variables are perceived Risk and Familiarity with advertising. What is the correlation between these two variables; are they related? Regress Risk on Familiarity, while controlling for Age, Experience, and Prevalence. Does familiarity with antidepressant advertising affect perceived Risk of depression? Which variable is most important for explaining perceived Risk? Provide a formal, English, and real world interpretation of your findings.
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