A market researcher estimates that the percentage of adults between the ages of 21 and 39 who

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A market researcher estimates that the percentage of adults between the ages of 21 and 39 who will see a particular television ad is 15%, adding that he believes his estimate has a margin of error of about 3%. Explain what the margin of error means.

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Business Statistics

ISBN: 9780133899122

3rd Canadian Edition

Authors: Norean D. Sharpe, Richard D. De Veaux, Paul F. Velleman, David Wright

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