While studying for an MBA part-time, sponsored by your employer, your boss asks you to ring up
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While studying for an MBA part-time, sponsored by your employer, your boss asks you to ring up a competitive rival, posing as a university student undertaking a course assignment, to try to obtain important commercial information. As your boss says:
‘Well, we are paying for the MBA, so we expect a return on the investment, and you are a university student after all, so that bit is true.’ What do you do?
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Related Book For
Business To Business Marketing
ISBN: 9781526494399,9781529726176
5th Edition
Authors: Ross Brennan , Louise Canning , Raymond McDowell
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