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business
understanding cross cultural management

Questions and Answers of Understanding Cross Cultural Management

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Earliest Post Date for Conversation-Relevant Posts
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4. What are some specific ways in which workers will rely on social media tools to be more productive in their professions?• Number of Conversation-Relevant Posts on the Site
3. Explain why social media tools are likely to make supply chains more efficient and productive in the future.
2. Identify some specific ways in which managers or leaders of organizations will need to change in response to the opportunities and challenges presented by social media.
1. How does a professional social networking service like LinkedIn fundamentally differ from Facebook or MySpace?
4. For Further Exploration: Read Dan Ackerman Greenberg’s tips on how to make a video go viral (techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/), then visit the BlendTec
3. Review the varying popularity of BlendTec’s videos (YouTube shows the number of times a video has been viewed). Can you identify any factors that might explain why some are more popular than
1. BlendTec’s videos are certainly fun to watch, but content isn’t the only thing that has led to the viral nature of their campaign.What other elements of social media does the company use to
• Describe the types of cybercrimes facing organizations and critical infrastructures, explain the motives of cybercriminals, and evaluate the financial• Explain both low-tech and high-tech
Influence—Average number of friends among users who have installed application.
Growth of users within a specific time frame
Percentage of users who have installed application among the total social media audience
Unique User Reach
Audience Profile—User demographics from self-reported profile information
Number of Active Users
Number of application installations
Updates, E-mails, Alerts)- Invites sent- Newsfeed items posted- Comments posted
- Messages sent (e.g., Bulletins,
- Uploads (e.g., images, videos)
- Contest/Sweeps Entries-• Coupons downloaded/redeemed
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Proportion of visitors who interact with an ad or application.
Return Visits
Page Views
Cost per unique visitor
Unique visitors
Mean-time between Conversation Relevant Posts
Duration between Earliest and Last Post Date for Conversation-Relevant Posts
Latest Post Date for Conversation-Relevant Posts
Earliest Post Date for Conversation-Relevant Posts
Number of Links to Conversation-Relevant Posts on the Site
4. What are some specific ways in which workers will rely on social media tools to be more productive in their professions?• Number of Conversation-Relevant Posts on the Site
3. Explain why social media tools are likely to make supply chains more efficient and productive in the future.
2. Identify some specific ways in which managers or leaders of organizations will need to change in response to the opportunities and challenges presented by social media.
1. How does a professional social networking service like LinkedIn fundamentally differ from Facebook or MySpace?
4. For Further Exploration: Read Dan Ackerman Greenberg’s tips on how to make a video go viral (techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/), then visit the BlendTec
3. Review the varying popularity of BlendTec’s videos (YouTube shows the number of times a video has been viewed). Can you identify any factors that might explain why some are more popular than
2. How is BlendTec’s video campaign any different from a television advertising campaign? What are the advantages for the company and the consumer?
1. BlendTec’s videos are certainly fun to watch, but content isn’t the only thing that has led to the viral nature of their campaign.What other elements of social media does the company use to
3. Why is it so essential for career-minded workers to build a professional social network? What can this network do for you?
2. Why have HR departments turned to professional networking sites like LinkedIn?
1. Why have monster.com, Careerbuilder.com and Craigslist.com lost their effectiveness?
As LinkedIn’s global presence grows, this will provide an important benefit to companies who need to fill positions internationally.Sources: Compiled from Heathfield (2012) and LinkedIn.com.
Use Inmail (the internal LinkedIn e-mail system) to contact potentially qualified individuals.It is clear that recruiters have come to embrace LinkedIn as an effective and cost-efficient way of
Request introductions to potential candidates through your existing network of professionals.
For a fee, you can post job openings on LinkedIn.
Ask current employees to search among their LinkedIn Networks for potential candidates.Recruiters Use Professional Networking Sites
Actively search for candidates among LinkedIn users using key words or qualifications from their profiles.
Evaluate potential employees based on references and referrals from your existing network.
Ask your network to identify or recommend candidates for a position.
Identify potential candidates among your existing network of professionals.
5. Why would a business want to create a private SNS? What are some of the challenges associated with doing this?
4. What are some potential ways that business organizations can take advantage of Second Life’s unique virtual world interface?
3. Explain Facebook’s Open Graph initiative and how they plan to expand their influence across the World Wide Web.
2. What is the basic difference between the Social Graph and Berners-Lee’s concept of the Giant Global Graph?
1. What are the major differences between Social Networking Services and older online communities?
1. Which of these guidelines is the easiest to follow? Which is the toughest? Explain why.
Minimize your use of applications, games, and third-party programs on social networking sites until you have carefully investigated them. They can expose you to malicious programs or viruses. Do not
Don’t rely on current privacy policies. Social networking sites change their privacy policies regularly. Many have accused Facebook of doing this specifically to wear down user vigilance with
Be smart about who you allow to become part of your network.It is not uncommon for teenagers to “friend” hundreds of individuals on their Facebook accounts. With this many contacts, there is no
Don’t post private data. Nothing, absolutely nothing you put on a social networking site is private. You should avoid posting personal information including full birth date, home address, phone
Employees with the same address or telephone number as a vendor
Posting information on social networking sites that could compromise people’s safety or make them targets for blackmail
Disclosing an employer’s proprietary information or trade secrets on social networking sites.
Sharing information about members with advertisers without the users’ knowledge or consent.
Tricking people into disclosing credit or bank account information or investing in “Work at Home” scams.
Posting pictures of people on social networking sites without their permission.
Identifying and interacting with prospective suppliers, partners and collaborators See Enterprise 2.0 in the next section
Gathering information about competitors and marketplace perceptions of competitors
Encouraging customers to share their positive perceptions with others; e.g., word of mouth
Providing support services to customers by answering questions, providing information, etc.
Soliciting ideas for new products and services from customers
Identifying customer perceptions by “listening” to conversations
Building relationships with customers and prospective customers
Prospecting for customers
Promoting products to prospective customers; e.g., advertising.
Selling goods and services
6. What is feature convergence? Give some examples of this trend with regard to social media apps.
5. What are some of the most important messages for business organizations in the Cluetrain Manifesto?
4. What are some of the benefits or advantages that web developers gain from using AJAX technologies?
3. Why is Web 2.0 referred to as the Social Web?
2. What are the basic tools or applications that characterize Web 2.0?
1. How has Web 2.0 changed the behavior of Internet users?
Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch.Your own “downsizing initiatives” taught us to ask the question: “Loyalty? What’s
Most marketing programs are based on the fear that the market might see what’s really going on inside the company.
Companies need to realize their markets are often laughing. At them.
Corporations do not speak in the same voice as these new networked conversations.To their intended online audiences, companies sound hollow, flat, and inhuman.
People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized
As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.
These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
Markets consist of human beings, not demographic sectors.

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