Graeter's hired management consultants to help improve its training procedures and expand distribution. I think my cousins

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Graeter's hired management consultants to help improve its training procedures and expand distribution. "I think my cousins and I all have come to realize we can't do it alone," says the CEO. Why do you think the management team made this decision? Does the involvement of outside consultants move Graeter's further from its roots as a family business?

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Business

ISBN: 978-1133595854

12th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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